How to strategically use Pinterest to grow your blog traffic?

Founded in March 2010, Pinterest has become more than just a ‘social media platform’ for the many cuties of the world. 

It has become a huge source of web traffic many businesses and especially bloggers — FEMALE bloggers since it’s a platform dominated by the female squad; Yay us. 

Anyways, it would be a bummer if a brand, focused on strongly visual content to present itself or targeting the female squad, overlooked this powerful tool. 

At first, let’s not say that Instagram is way better than Pinterest and drives more traffic because for me that it’s complete bananas and I’m emphasizing on that one.  

IT’S BANANAS.  

They are both focused on visual presentation and all, and sure Instagram allows you to get pretty — show-off — followers easier but those huge numbers you see next to a ‘grammer’s profile pic don’t equate to actual customers or true followers. For all you know, they could had been bought or are a bunch of bots who don’t even engage with their content.  

This kind of stuff happens and it’s pretty messed up because many people focus so much on the followers count and forget that the conversions are what matter.  

On the hand, Pinterest is visually strong and the followers there are really engage with your content. For once, they are notified whenever you publish them and secondly, they mostly convert into leads, at the very least. 

Besides the whole fake and not fake followers thing, the content lifespan of them both it’s completely different.  

At the very most, an Instagram post will last 24 hours and then people will stop seeing at the rate you expect them too while a Pin can last for 3 months at the very least and forever at the very most. Yes, FOREVER! 

So yeah, there are a bunch of things that differ those things and a bunch of reasons why Pinterest is the best platform if you are really into driving more traffic to your blog and convert those into loyal customers.  

However, if you are into pretty pictures and showing everyone what the heck is happening to your life and your business, just pick Instagram and be done with it. 

Besides brands that vow to be authentic and actually post relevant stuff or scoring brand deals, Instagram is becoming more of a platform whereas people post the lives they want others to believe they have.  

Anyways, I’ll let my chit-chat about both platform halt here because I believe I have made my point: Pinterest rules.  

That said, let’s get down into business starting with what is Pinterest...

 

What is Pinterest? 

Before you start rolling your eyes at the question and jumping to the fact — which is fake — voice out that Pinterest is a social media platform, lemme tell ya that you are wrong. 

Pinterest was never a social media platform. We were all delusional when we thought it was or tricked by the visual content there presented.  

No!  

Pinterest is a visual search engine and not a social site — they said it, not me. 

It’s like Google but with visual results and much more easier to understand and master. 

Sure, it has a few social media features like being able to tag people and use hashtags, like posts here and there, and even comment but they swear that they are a visual search engine and it’s true. They are. 

Just like good ol’ Google, you receive free organic traffic to your site if only you manage to crack it’s codes like SEO and other bunch of stuff I don’t really wanna be writing about because it's not really relevant here.

 

How is it generally used? 

Generally speaking, Pinterest is used by people who are searching for the answers of their many questions and who are willing to buy anything that will help them get those said answers.  

Pinners are using Pinterest to save the ideas, products and information that have stricken them so harshly — in a beautiful way — that they cannot forget about it and will always be going back to them.  

They are there to get visual results from their questions and save them in safe boards so that they can access it at any time.  

They are there looking for brands that stick out like sore thumbs and bring out the best out of themselves for their customers, viewers or audience. 

They are out there look for services or products you have to offer and they need you to do your marketing justice and let your brand be known. They need you to keep reading this post so that you know how to tackle Pinterest the right way.  

So, keep reading, peach... 

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How to use Pinterest to strategically grow your blog traffic? 

I’m assuming that all of you already have a Pinterest account but if one of you don’t, you can just start here. 

As for you chicks that already have Pinterest but don’t know a damn thing of what you are doing on it, lemme just guide you to how to bloom your business using Pinterest: 

Create a Pinterest Business Account  

If you already have a normal Pinterest account and are pinning whatever your smart feed is suggesting there, STOP and let’s start building your brand on Pinterest, starting with transforming that plain account into a business account.  

This is how you set up a Pinterest business account: 

  1. Go to to the Pinterest for business page and click Join as a business.

  2. Enter your business’ and website, and choose which category your business falls into: professional, public figure, media, brand, retailer, online marketplace, local business, institution/non-profit, or other.

  3. Be sure to review the terms of service and privacy policy. Then click Create account.

 

Focus on your keywords 

Since Pinterest is a search engine of some sort, they select their best pins by using many algorithms  — not as much as Google’s 200 ones — and one of those is dedicated to pulling out posts that are using the keywords that users use on their search engine. 

That said, you will have to focus on displaying your keywords strategically and everywhere you leave your mark.  

The first place you will focus on is your profile. 

You must implement at least the main keyword on your profile name and description to indicate what you are about.  

It would look something like this: 

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(Yeah, just check how those monthly unique viewers numbers escalated quickly!!! — Kayla’s pics are amazing, btw!)

We both mentioned what we are all about on our profile name and description, and Kayla even has a call To Action and all of that. You can have one too — it might help you a lot.

Now that we have got that the keywords on your profile all sorted out, now we are going to your Pinterest Boards:

You must use the right keywords for each of your Pinterest boards so that they can be suggested to other bloggers and users via email or even on the app. 

Just make sure you don’t stuff it with keywords as it will appear like spam. 

just check these examples out: 

 

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[Julie Solomon’s board]

 

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 (Jesus! Look at that followers and pins decrease!!!)

Anyways, there you have two examples of how you can go it. You can more creative than us as well!!!

Now we move on to your pins description:

For each pin you will have to use their relevant keywords on the description and that is also a valid tip for the headline.

To score a high engagement rate for your pins, they should have a description that is:

  • Helpful — it needs to tell your readers what it is all about

  • Detailed — Detail about what you will be disclosing n

  • Interesting — lure your readers into clicking on the pin by crafting an interesting description and brings out curiosity and emotions.

  • Actionable — CTAs are a great way for you to get your readers to click on your pin.

I think we can call this H.I.D.A! Yup, that’s sticking.  

Create click-worthy pins

Having a business account and a great keyword strategy laid out isn’t enough if you have terrible pins out there hurting millions of eyes.  

You can have a business account setup and a great keyword strategy all crafted but if people are finding you and seeing terrible and trauma-inducing pins that don’t get people to click on them and consequently you don’t get traffic to your website.

That’s easy Pinterest science for me.

So, to get those clicks, those views, those fans, you need those jaw-dropping pins that have a great design and a great message.

Firstly we will start with the design part and that’s when the size of the pin matters and the ideal pin has a ratio of 2:3 or 600x900 or 600x1100. It’s usually tall, but not to much that exceeds 1100 of height.

Now that we have got the size out, let’s talk about the visuals; yup, we are going to be talking about colours, images, fonts and all those things graphic design gurus are crazy about.

Let’s tackle colours, firstly.

You should have a tight colour palette of two to three colours that are going to be used throughout your blog and every other content copy out there regardless if it is on social media or not. Those two or three colours will be part of your brand image and you better choose wisely and strategically.

Have your audience in mind and also focus on your favourite ones.

It’s okay if you play with a few palettes here and there, but don’t play for too long — I mistake I made that caused me to re-brand everything on my blog and social media.

Because I love plain colours like black, white and grey, I ditched all the bright colours my audience likes and focused only on what I was loving which was damaging my blog like crazy. The theme was boring for my audience and it was punching their eyes meaning that they weren’t staying too long on my posts or bothering to click on my pins at all.

Since I’m not a fan of pink — just not my freaking colour — I went for salmon which is close to it but also close to orange which, when mixed with white, is close to beige — I love beige as well. So, to satisfy both myself and my audience, I chose a dusty black, salmon and a week combination of light green and yellow. Those are my colours for now on, but they took me quite a while to figure out which is okay. I did it, didn’t I?

So, peach, choose a colour palette and stick to it.

Now we will talk about images and how they can be used to give your pins a nice twist.

Adding images on pins is something many bloggers do but doing it beautifully and strategically is something not many bloggers do, but try to which sometimes ends badly.

I would like to be able to mingle a great image in my pins but, unfortunately, I’m not there yet and I know that, for me to get the visual I strongly love, I’ll need a lot of practice plus trial and errors.

I love when people manage to master the art of simple and clean typography on their pins — it’s just bloody amazing and something that I know it works in the Pinterest world. I will stick with the typography game but you can try images.

The best ways I have seen people use images on their pins is mixing them with texts and using editing platforms like VSCO and Adobe Lightroom to get a certain theme on all those pics.

Given that I’m not that especialised in pictures embedded in pins, I can’t be so descriptive about it. Sorry, peaches, but I cannot bamboozle you guys like that.

Join one or a few Pinterest group boards

Pinterest group boards can promote your pins to so many pinners, if the boards are famous, and help you gain a lot of exposure and blog traction.

You should want to join a group board that has a lot of followers and a reasonable amount of collaborators so that your pins don’t go unnoticed under some many others.

To find ideal group boards, you should search for the types of board you want to be part of like Blogging Boards. To do that, just go to tools like PinGroupie and punch in keywords that are related to the kind of blog your are looking for.

The tool platform will display a bunch of groups for you and all you have to do is choose the ideal ones and read their rules. Some pinners are really strict about their rules and will cast you out the second you break one.

Take note that it is not a must to be part of a group board as the tips above this one will work just fine if implemented well. I just added this one because it helps me send a lot of traffic to my blog and some poeple in those groups end up following my personal boards just because they loved one or two of my pins.

Let’s wrap this up!

Growing your blog is not child’s play, especially if you are a newbie at it. Pinterest is the best — THE BEST — tool/platform that helps many bloggers like you and I send a lot of traffic to their blogs, and not just meaningless traffic that only stops by for a day; I’m talking about fans on the making.

For that reason, regardless of others, is why you should focus on using Pinterest to grow your blog and the best ways I see you can do that is by having jaw-dropping pins that lure in pinners, a great SEO strategy on both your pins and your profile and focus on promoting those pins on many valuable Pinterest group boards.

So, peaches, this is it for this blog and if you liked it, please do share it with everyone — even your mum — and if you didn’t like it that much, do help me make it better by sharing your thoughts in the comment section.