7 Fatal blogging mistakes to avoid
People make mistakes and some of those can be fatal and others just life lessons.
As for the ones I’ll be disclosing here, they are fatal blogging mistakes that you should steer away from or, if you are always making them, fix them.
1 - Not having your own domain
When you are blogging professionally, you should opt to look like a professional so that people may trust you and your work, and you won’t look professional if your blog’s domain looks something like this: www.nicolerungo.wordpress.com or www.nicolerungo.squarespace.com.
That’s a subdomain over there and it tells me two things once I see it on someone’s blog:
You are not ready to invest on your blog which is really stupid if you want it to grow
You have limited features to make my user-experience appealing and memorable — usually happens when you have a subdomain and you have to invest in your blog to get those features
Some people might even think that you are not serious about blogging and that this is just a trial run for you.
They won’t take you seriously and brands will deny to work with you because they want an established blog as their partner and having a subdomain kinda gives the wrong vibes about that.
Plus, if you want to monetise your blog - which I believe you do - you will need to have your own domain since there are really trustworthy programs like Rakuten that require you to have a domain and will deny you any deal once you type a subdomain.
After all the rant above there, I can now say that choosing a domain name is a big deal that might determine the success of your blog.
My domain name is my name — Nicole Rungo — and all because I have in mind that at some point in my life, I’ll want to implement my personal life on my blog besides tips on how to grow a blog.
When you see my name, you might think that it’s a lifestyle blog that covers a bunch of topics and that’s kind of the idea I have here. I want to cover my personal life — share more of me with you — and blogging topics.
I’ve seen a bunch of bloggers do this and it’s totally fine — just check Jenna Kutcher and tell me this is impossible. I dare you.
However, if you are not into that, you can choose a domain name that has something to do with your niche.
It’s great to have your niche on your domain name as it will tell your audience what you are blogging about and will help you be found on Google since they love it when your niche’s name is on your domain.
Now, you must register your domain so that people don’t steal it from you and you can do that by going to GoDaddy and typing in your domain to see if anyone else has it and, if not, register so that no one can steal it from you.
2 - Not focusing on content marketing
Content creation can be hard but once you have published on your blog, wow, you feel like the worst is now behind you and you can now look ahead to new beginnings like a new blog post.
Your content game doesn’t finish simply when you hit publish on your blog.
Nah, you need to focus on how to bring people to actually see what you have posted and you won’t achieve that if you don’t have a solid — or at least a nice — content marketing strategy.
When you hit publish, the race is only beginning there and you have to take in mind that this is a hurdle race.
The first hurdle would be social media; you have to post at a social media content regarding your latest post a few minutes after you have actually published it on your blog. The best one for you will be Pinterest since it’s the main source of traffic for many beginner and established bloggers and for many reasons as well.
The second hurdle would be email marketing and if you are not growing an email list or are overlooking email marketing, I can tell you now that you are acting pretty dumb.
I understand that starting an email list can be super difficult if you are new to blogging - heck, I only started a few months later after starting a blogging, missing on so many prospects - but you have to do it and keep finding ways to collect new subscribers because those can be the backbone of your success.
Your email subscribers are pretty much people that have shown interest in what you have to offer nas have given you the chance to show them why they should trust you and what you have to offer.
For the simply reason as mentioned above is why you need an email list and if you don’t have one yet and are looking forward to it, you can check this post that will walk you through how to get your first email subscribers so that later you can promote you content to them and show them how valuable you are.
If you fail to promote your content, you will be failing both you and your blog.
3 - No blog monetisation strategy
You want to make money blogging but you fail to have a monetisation strategy - sis, how is that working out for ya?
As far as I know, there are 5 ways you can monetise your blog, even if you are a beginner, and if you don’t have a single idea of which to implement, you should really study your audience and figure out how do buyer preferences and what kind of monetisation strategy bugs them.
Do they hate a blog that has ads right and left, center and back?
Do they get annoyed whenever the notice that a blogger simply wrote a blog post so that she could promote her affiliate links? - Please don’t do that.
Learn how your audience likes to purchase things and use that to come up with a monetisation strategy and while you at it, take in mind that besides having these 5 generic monetisation options, you also have brand deals.
I know that reaching out to brands can be quite intimidating and a tad bit out of your comfort zone but the thing is, you won’t grow within your boundaries — you need to stretch out.
Branch out to other brands that you love and would love be partner with.
When you don’t reach out to brands, you are failing your blog by not networking with entities that can promote it to a better one.
4 - Focusing on followers
In this posts, I mention the three metrics that actually matter to any pro blogger instead of vanity ones like followers.
If you have 10k followers but 10 comments and 0 link clicks, do you really think that that will help you grow your blog?
What good do followers do when not each 1% of them are engaging with your content?
No freaking good!
A blogger with 510 followers and at least 20 comments and 5 link clicks is more successful than a blogger with 10k followers with 10 comments and 0 click links.
The 0 click links it’s probably a stretch but I just said that so that you don’t fall under the impression that followers are what determine your blog success through social media or any other platform.
Followers don’t equal money, peach.
If you waste your time and money on getting more followers instead of focusing on the three metrics that actually matter like shared, comments and likes, then you are gonna fail miserably.
5 - Thinking that e-mail marketing is unnecessary
As I mentioned before, close to the beginning of this post, that email marketing is SUPER important and you shouldn’t overlook it or call it unnecessary.
As I explained in this post, having an email list is vital for the growth of your blog as it is your asset and not of third parties like the followers you have on social media.
You don’t own your followers but you own your email list — there are no limits to how you can reach your email subscribers. There will be no platform limiting your reach to your subscribers or anyone out there telling you how you can talk to your subscribers.
Want to be as formal as a president? Go for it?
Want to be conversational and kindly overlook formalities like I do? Go for it?
Besides being able to connect with your audience in a deeper level than you would on social media, email marketing has a high return on investment of $44 per dollar invested in it.
Why is that?
Because you have access to people who have shown interest in what you are offering and they are more likely to purchase from you than an Instagram follower.
If you don’t have an email list yet, you can start with Benchmark Email — LOVE IT! — since it’s free and has the features an beginner blogger needs to start a state-of-the-art email list.
Plus, if you want to know how I got my first email subscribers, you can check this post out.
6 - Thinking you are a pro
Don’t fool yourself, peach, you are not a pro, especially if you are reading this blog, and you should have that in mind.
If you think that you know a lot and consider yourself a pro or an industry expert, let me tell you that your blog will flunk faster than you can feed your own ego.
Well, because as much as you might know or even more than I do, changes are always happening, specially in the dynamic world of blogging.
Just when you think that you have something figured out, another thing pops out like a zit and irritates the heavens out of you.
Just when thought that you mastered Instagram, they slap you with new algorithm changes that could turn everything you worked for upside down.
Being a blogger means being a learner — for ever. New things will always come up: new trends, new regulations, new demands and so on.
If you think that you know best, you will be fooling yourself only and you will be the one to suffer the consequences.
7 - Starting off with one post
I regretted this mistake after it hit me that it was harming my dear blog.
I was so excited to have written a piece of content that I found really awesome and useful that I couldn’t wait for my target audience to see it and love it — and me.
I published my first post without having a few to back it up and that really hurt my blog because it meant that whoever clicked on the link to read it, would only read that post and bounce out of my blog since it had nothing else to offer.
If you only have one post or two unrelated ones, you will be hurting your blog as you will have no post linking to another and no reading journey for your readers which will cause them to leave your blog.
To prevent a high bounce rate — the rate of people leaving your blog after reading only a page or only staying there for a short time — you need to at least have 5 posts that are kinda related to each other so that you can send readers to one after reading the other.
There are many blogging mistakes out there that can either be trivial or fatal, but these are the ones that I really want you to avoid so that you can prosper in the blogging world without carrying a lot of regrets.
If you have any more that you have committed, please do share in the comment section.